Where We Sleep

The Academy - Small Luxury Hotels of the World

★★★★★ 21 Gower Street, Bloomsbury, London, GB

8.3 guest rating· 3307 reviews

About this hotel

Luxurious Georgian Townhouses Turned Boutique Hotel

Award-Winning Design and Gourmet Dining

Indulge in rooms crafted by New York's Champalimaud Design, featuring marble en-suite showers and bespoke furniture. Start your day with an extensive Continental breakfast buffet or opt for a delicious a la carte breakfast for a small fee. Explore nearby dining options or unwind at the Alchemy Bar's Terrace with Mr. Ma's Afternoon Tea and unique cocktails.

Prime Location for Exploring London

Located just a 5-minute walk from The British Museum, The Academy is your gateway to London's iconic landmarks. Discover Leicester Square, Piccadilly Circus, and Covent Garden within a leisurely 15-minute stroll. Immerse yourself in the vibrant culture of Oxford Street, Soho, Chinatown, and Trafalgar Square, all within a mile from the hotel.

Ready to experience luxury and convenience in the heart of London? Book your stay at The Academy - Small Luxury Hotels of the World now!

Rooms & rates

Bloomsbury Single

Sleeps 1 · 14 m² · Twin bed

  • Air conditioning
  • Bathrobe
  • Private bathroom
  • Shower
  • Safety deposit box

Townhouse Single Room

Sleeps 1 · 14 m² · Twin bed

  • Air conditioning
  • Bathrobe
  • Private bathroom
  • Shower
  • Safety deposit box

Bloomsbury Studio

Sleeps 3 · 32 m² · Double bed, Sofa bed

  • Air conditioning
  • Bathrobe
  • Private bathroom
  • Shower
  • Safety deposit box

Townhouse Double

Sleeps 2 · 21 m² · Double bed

  • Air conditioning
  • Bathrobe
  • Private bathroom
  • Shower
  • Safety deposit box

Bloomsbury Twin

Sleeps 2 · 21 m² · 2× Twin bed

  • Air conditioning
  • Bathrobe
  • Private bathroom
  • Shower
  • Safety deposit box

Bloomsbury King Room

Sleeps 2 · 21 m² · Queen bed

  • Air conditioning
  • Bathrobe
  • Private bathroom
  • Shower
  • Safety deposit box

Amenities

  • WiFi available
  • Parking
  • Parking garage
  • Breakfast in the room
  • Restaurant
  • Bar
  • Screens / Barriers between staff and guests for safety
  • Air conditioning
  • 24-hour front desk
  • Tour desk
  • Business center
  • Room service
  • 24-hour security
  • Non-smoking rooms
Show all 65 amenities
  • Non-smoking throughout
  • Family rooms
  • Airport shuttle
  • Airport shuttle (additional charge)
  • Airport drop off
  • Airport pick up
  • Allergy-free room
  • Cashless payment available
  • CCTV in common areas
  • CCTV outside property
  • Cleaning standards that are effective against Coronavirus
  • Coffee Shop on site
  • Concierge service
  • Daily housekeeping
  • Designated smoking area
  • Dry cleaning
  • Express check-in/check-out
  • Fax/photocopying
  • Fire extinguishers
  • First aid kit available
  • Food delivered to guest room
  • Fruits
  • Garden
  • Guest rooms disinfected between stays
  • Guests can opt-out any cleaning services during stay
  • Hand sanitizer in guest room and key areas
  • Happy hour
  • Heating
  • Ironing service
  • Key card access
  • Laundry
  • Laundry washed per local authority guidelines
  • Live music/performance
  • Luggage storage
  • Meeting/banquet facilities
  • Outdoor furniture
  • Physical distancing in dining areas
  • Physical distancing rules followed
  • Process in place to check health of guests
  • Safety deposit box
  • Sanitized tableware & silverware
  • Security alarm
  • Shared lounge/TV area
  • Shared stationery like menus, pens are removed
  • Shuttle service
  • Shuttle service (additional charge)
  • Smoke alarms
  • Special diet menus - on request
  • Staff adhere to local safety protocols
  • Terrace
  • Wine/champagne

Location

© OpenStreetMap contributors

21 Gower Street, Bloomsbury, London, GB

Check-in
from 02:00 PM to 12:00 AM
Check-out
until 11:00 AM

What guests say8.33307 reviews

+ Hotel has a cozy decor+ Friendly and accommodating staff+ Excellent central location+ High quality breakfast optionsNoise issues from neighboring roomsComfort level of beds variesStairs and uneven floors in an old building
Cleanliness8.1
Service9.1
Location8.8
Room Quality7.6
Amenities8.1
Value for Money7.6

Kleinschalig comfortabel schoon hotel

10.0

Comfortabel hotel. Lekker ontbijt. Kleinschalig en schoon. 5min lopen naar Northern line en 10 min naar Victoria line

Adrianus · NL · 2026-07-25

Definitely not a small luxury hotel

5.0

Good location It has a courtyard garden

Definitely would not class it as luxury Small room tiny bathroom Tired decor

Claire · GB · 2026-07-25

Week end in the city

10.0

Posizione, in reception un ragazzo che parla italiano e ci ha dato molte info, colazione.

Nulla

Mariangela · IT · 2026-07-25

Welcoming staff, great and quiet location

9.0

Breakfast was very high quality. Location perfect and we walked everywhere from here. Bed extremely comfortable

Air con could have been a little more efficient

Suzanne · GB · 2026-07-23

Good to know

Please note, this property does not have an elevator, and rooms are only accessible via stairs.

A deposit may be required at the property.

Groups

When booking more than 5 rooms, different policies and additional supplements may apply.

Internet

WiFi is available in all areas and is free of charge.

Pets

Pets are not allowed.

Children and extra bed policy

Children of any age are allowed.

Children up to and including 2 years old stay for free when using an available cot.

Children up to and including 16 years old stay for free when using an existing bed.

Children up to and including 16 years old stay for free when using an available extra bed.

Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.

Parking

Public parking is possible at a location nearby (reservation is not possible) and costs GBP 32.50 per day.